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MKT-101 Exams - Test MKT-101 Registration

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To earn your Salesforce MKT-101 certification, you'll need to demonstrate a thorough understanding of the Marketing Cloud's key features and capabilities, including email marketing, mobile marketing, social media marketing, and more. You'll also need to be able to create and analyze customer journeys using the Marketing Cloud's Journey Builder tool, which allows you to map out the various touchpoints that customers have with your brand and create personalized interactions at each step of the way. With this certification, you'll be able to demonstrate your expertise in all of these areas, making you a more valuable asset to any marketing team that uses Salesforce.

Salesforce is one of the leading providers of customer relationship management (CRM) software solutions in the world. Its Marketing Cloud platform is a powerful tool that enables businesses to create and manage personalized customer journeys across multiple channels. To help professionals understand and utilize this platform to its fullest potential, Salesforce offers the MKT-101 (Build and Analyze Customer Journeys using Marketing Cloud) certification exam.

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The MKT-101 certification exam is ideal for professionals who have experience with Salesforce Marketing Cloud and want to advance their skills and knowledge. It is also suitable for individuals who are looking to enhance their resumes or advance their careers in the marketing industry. By passing MKT-101 Exam, candidates can demonstrate their proficiency in Marketing Cloud and differentiate themselves from other job applicants.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q77-Q82):

NEW QUESTION # 77
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

A. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
B. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
C. Create and send an email in Email Studio to test the connection and validate tracking.
D. Create new Marketing Cloud and Sales Cloud users and perform a new installation.

Answer: B

NEW QUESTION # 78
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A. %%BASEFILENAME_FROM_FILEDROP%%
B. %%BASEFILENAME_FROM_TRIGGER%%
C. File Drop Starting Source
D. Scheduled Starting Source

Answer: A,D

Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
To set up their automation to import the data from the file on a nightly basis, Northern Trail Outfitters should use two ways to start their automation:
File Drop Starting Source. This is a trigger that starts an automation when a file is dropped in an Enhanced FTP folder or an external SFTP location.
Scheduled Starting Source. This is a trigger that starts an automation at a specified date and time or at recurring intervals.
%%BASEFILENAME_FROM_TRIGGER%% and %%BASEFILENAME_FROM_FILEDROP%% are not starting sources, but variables that can be used in file transfer or import activities to reference file names. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5

NEW QUESTION # 79
A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.
Why would the marketer be unable to configure a holdback audience?

A. Holdback audiences are only available for A/B Tests.
B. The journey is scheduled to repeat.
C. Holdback audience cannot be used for subject lines tests.
D. The Journey is a one-time scheduled send.

Answer: C

NEW QUESTION # 80
Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.

A. In Send Management, add the word TACO to the Auto-Suppression Rules.
B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
C. In Send Classifications, delete TACO from the available classification options.

Answer: B

NEW QUESTION # 81
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

A. Create and execute a Subscriber Engagement report.
B. Create and execute a Data Filter on the_Click data view.
C. Create and execute a SQL Query against the _Click data view.
D. Create and execute a Tracking Extract.

Answer: C

NEW QUESTION # 82
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P.S. Free & New MKT-101 dumps are available on Google Drive shared by TrainingQuiz: https://drive.google.com/open?id=12ERbpC__NlV9DpaZyh-b_p4liEkfLecj